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Shop Talk with Liisa Jokinen

Shop Talk with Liisa Jokinen

We talk NYC vs Helsinki street style, closet staples, and more with the Gem founder!

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Maggie Lanham
Aug 25, 2024
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Really Good Vintage
Really Good Vintage
Shop Talk with Liisa Jokinen
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Welcome to Shop Talk (formerly “In Conversation with…”) a monthly series where I chat vintage, shopping, and style with cool and exciting people who are making waves in their respective fields.

street style photos by Sam Kang

Today’s subject is Liisa Jokinen, a woman of many hats. She founded Gem, the all-in-one search engine that aggregates secondhand platforms and independent online stores. Meaning, it’s the easiest way to search for vintage and secondhand in one fell swoop.

I first met Liisa working at Object Limited as she was collecting information on sellers for her other ingenious idea: NYC Vintage Map, a one-stop collection of vintage and secondhand in shops in New York. But that’s not all! Liisa is also a street style photographer and shares her photos of NYC style here and Helsinki style here. Vintage and style is a tightly-woven part of her DNA and you can see its fruitful blossoming in every personal style photo she shares. A joyous blend of New York & Finnish style, she creates looks that are layered, textural, unexpected, curious, and so. much. fun. Follow her on Instagram here and Gem here!


street style photo by Sam Kang

1. Name // Location // Occupation

Liisa Jokinen // Founder & Street Style Photographer // New York City & Helsinki

2. Three personal closet staples

  • A striped or pale blue men’s dress shirt, I think it goes with everything and saves any day when I don’t know what to wear. 

  • Dark gray Pleats Please mock neck long sleeve, same as above!

  • Marimekko Karla leather bag because my camera fits in it!

  • MM6 loafers from Wasteland in LA.

Pleats Please tops: Navy shirt, $170 // Camel tank, $95 // Dark green tee, $175

Ponyhair shoes: Ungaro neon ponyhair wedges, $38 // Blue ponyhair & patent green loafers, $60* // Zadig & Voltaire ponyhair sandals, $84 // Donald Pliner ponyhair loafers, $40

Marimekko Karla bag: Burnt orange, $275 // Purple, $149 // Camel, $225

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